Bell’s Two-Hearted Ale is America’s No.1 IPA. The now infamous & iconic trout image is found in every convenience store nationwide. The legends behind this label and many others have been buried in folklore for nearly 40 years, but the vision created at Bell’s started a revolution in the craft brewing industry that changed what a beer label could be. This is the unconventional story of an artist whose love of fishing, Michigan’s Upper Peninsula, and beer found its way into every store in America. Dave Chapelle, during a comedy set in Kalamazoo said aloud, “Why the hell did you put a fish on the label?” However, eccentric artist Ladislav Hanka’s reasoning is simple yet personal. Just like the rest of his artwork.