Passion & Purpose: The Pursuit of an Outdoor Life

Film Snyposis

Michigan has a wealth of tourism each year that utilizes our lakes and rivers – leveraging the outdoor recreation businesses that facilitate us with the gear to enjoy a day on the lake has the undeniable potential to increase Michigan’s economic impact. However, with an increase of footprints in the sand, means coastal conservation is essential in keeping our water clean and accessible. Many of Michigan’s outdoor lifestyle brands and businesses have already made this connection and advocate for coastal conservation.